An overview of some of our recent projects.
Market Forecast & Pitch Deck
An ambitious B2C retailer wished to raise capital through a combination of private investment and equity crowdfunding. We were asked to build detailed sales projections and cashflow forecasts and develop an investment-ready pitch deck.
SCOPE: UK / MARKET SIZING / MARKET FORECAST / CASHFLOW FORECAST / PITCH DECK
Growing Publishing Markets
A prestigious international affairs think tank wished to expand the readership of its key publications and journals. We researched the global defence industry and potential companies that could take out a subscription. We also built a realistic sales forecast and made marketing suggestions.
SCOPE: GLOBAL / DESK RESEARCH / DATABASE ANALYSIS / FORECASTING / MARKETING ADVICE
Market Study Methodology
A large publisher and information provider was conducting a major review of new markets for its products. We were asked to build a market landscaping methodology that could be used in-house by multiple departments ensuring consistency of output.
SCOPE: MARKET LANDSCAPING / METHODOLOGY
Industry Trends & Experts
A highly respected provider of business information was looking to diversify into new markets. We were asked to identify new market and industrial sectors and find expert consultants to share their knowledge.SCOPE: GLOBAL / DESK RESEARCH / MARKET TRENDS / AUTHOR RECRUITMENT
Publishing Product Development
An independent publisher of news and information for the pharmaceutical industry wanted to grow a new revenue stream from subscription products. We were asked to review the current offer and market suggestions for new products.
SCOPE: GLOBAL / DATABASE ANALYSIS / PRODUCT REVIEW / MARKETING GUIDANCE
Customer Analysis & Mapping
An independent healthcare practice based in East Anglia wanted to know more about its customers to ensure its promotional messaging was appropriate and targeted. We analysed the customer database and produced a demographic and geographical breakdown with marketing recommendations.
Realisable Market Estimate
A niche B2B software company wished to repurpose its current document management and workflow product for a new audience. We were asked to estimate the potential market size and provide guidance as to best targets.
Professional Information Consumption
A major scholarly publisher was interested in developing products for civil engineering professionals. We were asked to map the UK market for sector-specific publications and information. We also summarised the professionals’ information needs within a regulatory environment.
TRADE MEMBERSHIP ASSOCIATION
Digital Impact Measurement
An experienced membership marketeer was looking to develop a digital impact measurement service for professional and trade associations. We were asked to help size the market and validate the idea through customer research.
SCOPE: UK / DESK RESEARCH / MARKET SIZE / VOICE OF CUSTOMER