Who we are and where we come from

Our background is in market research & high value information. We have over 20 years of experience in business information and industry research. We have honed our skills with great companies such as FT Group, Informa, the ‘Monitors’ (Euromonitor, Datamonitor, Business Monitor).

We have worked across many sectors including:

  • Business and professional publishing
  • Civil Engineering
  • ECommerce
  • Pharmaceuticals
  • Private Healthcare
  • Oil & Gas
  • Start-up

We love helping companies understand the markets they work in and develop practical business and marketing & sales plans.


Edwin Bailey, Founder, Blossom Zone

Edwin Bailey, Founder, Blossom Zone.

Described as straight talking and no-nonsense, Edwin can think conceptually and strategically. He has strong analytical, problem solving and communications skills and high attention to detail. He is comfortable working on both strategy and detailed delivery.

Edwin graduated from University College London with an Honours degree in Geography and spent time working in conferences, newsletters, and business publishing for companies such as FT Group and Informa. Edwin understands the mechanics of business, having founded and run successful publishing and ecommerce companies. He has researched and written a number of strategic reports covering fields as diverse as oil & gas and pharmaceuticals.

He is a member of the Institute if Leadership and Management (ILM) and Society of Competitive Intelligence Professionals (SCIP).

He has been a business mentor for the Prince’s Trust for seven years helping young people start their journey in business.

He is also an Associate Consultant with Maverick Publishing Specialists.